Many writers, one voice.
No matter the skill or size of your team, BrandVoice helps everyone stay on brand.
Many writers,
one voice.
No matter the skill or size of your team, BrandVoice helps everyone stay on brand.
Building a unique brand voice is about consistency
It doesn’t matter how good your brand voice guidelines are, if no one has time to use them.
Everyone’s busy. So it’s easy for your brand voice to drift across different writers, messages and media.
BrandVoice helps everyone write better.
Whether you're in marketing, sales or management, BrandVoice helps everyone write on brand every time, with ease, using their preferred tools.
STEP 1 — YOUR BRAND
STEP 2 — MEDIUM *
Monitor your brand voice across every team and touchpoint
Consistency you can measure.
Copy you can count on.
BrandVoice helps anyone writing anything stay on brand, and get back on track when they stray. Enterprise users can also monitor and manage every draft with custom dashboards.
brand voice, applied the same way by everyone, everywhere.
line-by-line reviews jamming your inbox and causing bottlenecks.
seconds from draft to feedback writers can learn from and act on.
drafts checked for every writer or team for any media.
The CMO who has seen it break at scale
The hardest thing to protect as a marketing function grows is the brand voice, and I have watched it fracture at Stan, CommBank and Telstra as content moved across in-house teams, agencies, regions and channels. At Mercha, BrandVoice is the tool that stops that happening. All of Mercha's content now runs through it, and every piece comes out in the same voice, with the same language rules and the same authority, whoever briefs it and whenever it is written. That is exactly what large enterprise teams pay for and rarely get. Instead of a style guide that sits in a shared drive and a compliance layer of senior copywriters and review rounds, the guidelines are enforced at the point of creation, across every writer and every channel, at whatever volume the business needs. It gives a small team enterprise-grade brand discipline and gives a large team consistency without the drag. I recommend it to any marketing leader who needs a hundred pieces of content to sound like one brand.
Mel Novacan, Fractional CMO and Founder, Nova Marketing
See BrandVoice in action
Same message.
Different voice.
Content Marketing: Your Secret Sauce for Business Success
Mercha Hub is live. Your merch program in one place: request a quote, approve the artwork, store your logos in your Logo Vault, and track every order through to delivery. Clients storing with Mercha Trunk see their stock levels as they move. Existing clients are being invited over the coming weeks. New clients get their Hub from their first order. Explore Mercha Hub.
Content Marketing: The Hidden Key to Accelerate Your Business Growth
Your brand infrastructure just got control back. Mercha Hub puts every decision, every asset, every order in your hands. Request quotes without the back-and-forth.
Approve artwork once, store it forever in your Logo Vault.
Watch your stock move in real time. Clients have been asking for this. We've built it. Your merch program stops being friction and starts being a system.
Messaging is what you say.
Brand voice is how you say it.
Not grammar. Voice.
Most writing tools just scan spelling and grammar. BrandVoice checks whether your copy's on brand, then edits it into shape — minus any typos!
Forget templates and AI clichés. BrandVoice learns your brand pillars, personality traits and rules, then reads what you write against them, live. No queues, no waiting.
Who taught it.
BrandVoice runs on Pete Watman's verbal identity method, proven over twenty-five years with superannuation funds, banks, property groups, universities and retail brands. Marianella Watman, co-founder and head of Product and Technology, built the engine that runs BrandVoice for teams of any size.
Now you can stop guessing or waiting on copy approval. Write it, check it, send it. Nothing goes out sounding generic.
Keep every word on brand.
Try BrandVoice with your guidelines and copy.
Stay in the loop.
Brand voice insights, product updates, and the occasional well-written idea.
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